Founded in Denmark in 1956, Widex is now part of WS Audiology and is known above all for natural sound. Its hearing aids are designed to keep voices, music and everyday sounds true to life, which makes Widex a popular choice with music lovers.
The latest Widex range is Widex Allure. It now includes the new Allure AI RIC, which adds an AI “Clarity Boost” you can switch on when a room gets noisy, alongside Allure RIC, BTE and custom in-the-ear models.
Get the latest Widex hearing aids
We are proud suppliers of the full Widex Allure range, including the new Widex Allure AI RIC R D with Clarity Boost. On this page you’ll find five reasons to choose Allure, its main features and benefits, the four Allure models, and the accessories that go with them.
For more information and advice, you can talk to your local audiologist at one of our 480+ nationwide practices.
5 reasons to choose Widex Allure
- Sound that stays natural: Widex’s ZeroDelay processing avoids the slight delay many hearing aids add, so your own voice and the world around you sound real. Widex reports that its Allure PureSound programme improves speech understanding in noise by 4.3 dB for people with mild to moderate hearing loss.
- Extra clarity at the tap of a finger: The new Allure AI RIC adds Clarity Boost, an AI programme you switch on with a tap on the hearing aid or in the app when a restaurant or gathering gets loud. The rest of the time, you keep Widex’s natural sound.
- Clearer conversations in noise: Allure’s Speech Enhancer Pro focuses on voices while keeping you aware of what’s around you. In Widex’s own research, 92% of users preferred Allure in noisy situations.
- Fewer whistles: A new Dynamic Feedback Controller adapts in real time to stop the annoying whistling some hearing aids make, without dulling the sound.
- A style for everyone: Allure now comes in four rechargeable models: two discreet RIC styles, a BTE and a custom in-the-ear model. All work with the same easy-to-use Widex Allure app.
Widex Allure: features & benefits
Every Allure hearing aid is built on Widex’s W1 chip and what Widex calls Precision Hearing Technology. It’s a set of five features designed to make speech clearer without cutting you off from your surroundings.
Natural sound first: Allure PureSound combines Widex’s ZeroDelay technology with advanced processing for clear, authentic sound. That’s particularly noticeable with music and your own voice.
Smooth, automatic adjustments: An Enhanced Sound Classifier recognises 11 different types of listening environment and moves between them smoothly, so the sound stays stable as you go from a quiet room to a busy street.
AI only when you want it (Allure AI RIC): Widex has deliberately not made its AI ‘always on’. Clarity Boost uses a dedicated AI co-processor that you activate only when you need help in noise. In Widex’s own testing, speech was significantly easier to understand with Clarity Boost than with a leading competitor’s AI hearing aid.
Steady streaming: A dedicated streaming compressor keeps music, podcasts and calls at a steady volume, without sudden jumps or interference.
The Widex Allure app: Adjust volume and programmes, check battery level, and use the app’s AI assistant for quick sound suggestions or a guided fine-tune. It also helps you find a lost hearing aid. On the Allure AI RIC, you can turn Clarity Boost on from the app.
Widex Allure AI RIC R D hearing aids
The newest addition to the Allure range, with a dedicated AI co-processor alongside Widex’s W1 chip. For everyday listening it gives you Widex’s natural sound. When things get loud, a tap on the hearing aid or in the app switches on ‘Clarity Boost‘ for extra help hearing speech.
All-day power: Widex quotes up to 32 hours from a single charge, including up to 6 hours of AI use or streaming. Charge at home with the Standard Charger or the Charge n Clean, or on the go with the Portable Charger.
Discreet and adaptable: A slim housing and almost-invisible receiver wire, with a choice of receiver lengths, two receiver strengths, and instant or custom ear tips. If your hearing changes, the fit can be adjusted.
Connected: Bluetooth for hands-free calls with compatible devices, plus a built-in telecoil for hearing loop systems in theatres and public venues.
Widex Allure RIC R D hearing aids
The original Allure model, and still a great choice if you want Widex’s natural sound in a modern, discreet behind-the-ear (RIC) style, without the AI co-processor.
All-day power: up to 25 hours of use per charge, including around 7 hours of streaming.
Personalisation: the Widex Allure app lets you fine-tune your sound with AI-guided help, and offers controls on Apple Watch too.
Future-proof streaming: hands-free calls on iPhone, streaming from Android phones, and LE Audio, ready for Auracast broadcast audio.
Widex Allure BTE R D hearing aids
A rechargeable behind-the-ear model that brings Allure’s sound to people who need more power. It has a slim design, advanced connectivity and convenient chargers, and Widex describes it as a dependable choice for anyone wanting power, durability and control. A BTE is often the right choice for more significant hearing loss, and is easy to handle.
Widex Allure ITE R D hearing aids
A custom-made, rechargeable in-the-ear hearing aid, shaped from an impression of your ear taken by your local Amplify audiologist. It sits comfortably in the ear with nothing behind it. You just place it on its charger with no connectors to fiddle with. You still get hands-free Bluetooth calls and the Widex Allure app, with Allure’s natural balance between clear speech and awareness of your surroundings.
Widex hearing aid accessories
Widex provides a range of accessories for Allure hearing aids:
Charge n Clean: Charges your hearing aids while automatically drying and sanitising them, for extra peace of mind.
Standard Charger: A compact, stylish charger. 4 hours gives a full day’s use, and a 30-minute top-up gives around 4 hours use.
Portable Charger: Small enough for a bag or pocket, so you can charge on the go. Available for the Allure RIC models.
Widex TV Play 2: Streams TV sound directly to your hearing aids for clear, comfortable viewing at your own volume.
Widex RC-DEX: A key-fob remote for changing volume and programmes discreetly, with around 12 months of battery life.
Widex Allure app: Free for iPhone and Android. It works with every Allure model, and on the Allure AI RIC it’s also where you can switch on Clarity Boost.
More information & advice
Widex has taken a different approach to AI from most manufacturers. Rather than processing everything through AI all the time, Allure keeps Widex’s signature natural sound for everyday life. On the Allure AI RIC, it adds AI only when you ask for it. That suits people who love natural sound and music but sometimes struggle in noisy places.
With four models now in the range, from discreet RIC styles to a powerful BTE and a custom in-the-ear option, there’s an Allure hearing aid for most types of hearing loss and lifestyle. Your local Amplify audiologist can help you compare them, and compare Allure with the other leading brands, before you decide.
Watch an introduction to the Widex Allure AI hearing aid from the Widex YouTube channel:
Why choose Amplify Hearing?
We provide truly independent hearing care all across the mainland UK & Northern Ireland through our extensive network of audiologist locations based within your local optician’s practice.
Our team of experienced and qualified audiologists, all registered with the Health and Care Professions Council (HCPC) and the British Society of Hearing Aid Audiologists (BSHAA), are committed to helping you hear your best. We take the time to understand your unique hearing challenges and lifestyle to provide the most suitable and effective hearing solutions. As an independent hearing care provider, we recommend the hearing aids that best suit your individual needs and hearing loss, not those of a particular manufacturer.
All hearing aids we provide come with a 60-day money-back guarantee and up to 5 years’ warranty, giving you confidence in your purchase and added peace of mind. Our commitment to your hearing extends beyond the initial purchase as we also offer free aftercare for the lifetime of your hearing aids.
We provide unbiased, expert hearing care services and advice that you can trust.
Find your local practice
We have over 480 practices across the UK, with a growing network and more practices opening all the time.
Find your nearest Amplify Hearing practice and arrange to see your local independent, qualified audiologist. Our hearing care professionals will build a relationship with you, taking the time to make sure you get the very best advice and the most from your hearing aids. When we talk through your hearing options with you, you’re guaranteed to receive unbiased hearing advice you can trust.